Peak Performance is an international, multi-market sportswear brand originating from Åre, a ski-town in the north of Sweden. As a part of Planeta Design, I started collaborating with them in early 2012, and continued to do so for several years.

Over the years, the intensity of the partnership increased, and we worked closely with their in-house team on brand activation and development.

Because of their extensive collection, covering apparel for the hugely diverse sports arena (golfing, hiking, running and climbing) as well as lifestyle wear across all genders and ages, the task of differentiating between ranges and products (while staying consistent and true to the brand) became our main challenge. In addition to this, we continued to manage their ongoing communication, such as catalogues, packaging and seasonal offers.

We delivered:
Strategy, brand platform & identity, labels & trims, packaging, point of sale, spatial brand design, editorial design, post purchase collateral, digital content, campaign

—

My role: Senior Designer at Planeta Design