Interflora has around 600 flower shops in Sweden and delivers flowers to all corners of the world. We had the opportunity to help Interflora with the update of their Visual Identity and creation of Photo Guidelines where a design system and strategy for all of Interflora’s image/product categories were developed. We conducted photo shoots and created image banks for Interflora as well as films for in-store and social media. 

When the two new sub-brands “Gröna Flora” och “Mästerflorist” were launched we created the graphic identity and imagery for those – everything was gently pruned, watered and nourished.

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My role: Senior Designer at Planeta Design