Since 1924, the Svenskt Tenn furniture brand has spread its unique gospel from its fashionable store – the only one there is – at Strandvägen 5 in Stockholm, Sweden. With its very own eclectic interior philosophy, it has cut its own niche, both in Sweden and internationally.

The store is a carefully orchestrated venue where the clients meet the rich, wide range of Svenskt Tenn products in the flesh, arranged in a home like way, with plenty of warmth – something which is underscored by the prompt and considerate service.

In 2016, the Svenskt Tenn gave Planeta Design a challenge above the normal: Recreate the experience from the store, in the digital realm.

With an overall goal to strengthen the brand and increase sales in the long term, we decided to create a generous and eclectic digital world that could harbour all the different objectives of Svenskt Tenn. Apart from giving the customer the opportunity to buy online, it should also educate its visitors and nurture the Svenskt Tenn legacy.

Visit svensktenn.se and have a look-see.

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My role: Senior Designer at Planeta Design